Alida Williams

Director Strategic Development and Innovation

Alida is a multiskilled executive who is passionate about engaging with our varied stakeholder groups to bring benefit to both the organisation and the community in which we operate.  Her leadership supports our organisational commitment to community activation and engagement, driving strategy and innovation to deliver impactful programs and services that meet the evolving needs of our community. Alida’s expertise in volunteer management ensures that our organisation attracts and retains the best volunteers to support our programs, while her marketing and communications skills help to raise our organisation’s profile and amplify our impact in the community.

Responsible for the operational areas of Innovation and Strategic Projects, Community Activation, Marketing and Communications, and Volunteer Management, Alida brings extensive experience from the private sector to the community services environment. With a career spanning marketing and communications, business development and community engagement, Alida is an experienced leader with strong commercial acumen, operational management expertise and strategic management focus.

Alida has been with Family Life since 2016. She has held multiple positions across Social Enterprise, Marketing and Communications and Community Engagement prior to becoming Director Strategic Development and Innovation in 2023.

Qualifications:

Bachelor of Commerce – University of Natal (South Africa)