Alicia McCoy – Chief Impact Officer

Alicia McCoy

Chief Impact Officer

Dr Alicia McCoy is the Chief Impact Officer at Family Life. A change maker who is passionate about supporting organisations to optimise their social impact, Alicia has 15 years of experience leading research and evaluation teams in the not-for-profit sector. She strongly believes in the roles that evidence and insights play in creating lasting change for communities, families and children.

Prior to her most recent role as Head of Research Evaluation and Learning at Beyond Blue, Alicia was part of the Family Life team for eight years, setting up the organisation’s first research and evaluation unit. Alicia’s team delivered research, evaluation and outcome measurement across a variety of community development and family support services.

Alicia is a social worker by profession with clinical experience in women and children’s health. She has a PhD in evaluation from The University of Melbourne and is also an Honorary Fellow in the Department of Social Work at The University of Melbourne. Her interests include evaluation capacity building, knowledge translation, and evidence-informed practice in the helping professions.


Bachelor of Arts (Psychology, Sociology) Monash University
Bachelor of Social Work (Honours) Monash University
Doctor of Philosophy University of Melbourne
Member, Australian Evaluation Society
Member, American Evaluation Association
Member, Social Impact Measurement Network Australia
Member, Social Value International
Alumni, Leadership Victoria

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